Maximize your PPC / SEM efforts and your career

The Courses on Search Marketing or Advanced Search Advertising teaches search engine advertising (PPC) and auction media. Pay per click Marketing is one of the booming industry in India and aboard. On Google by using Yahoo Search Marketing, Google Ad words and many more search platforms.Our PPC course is generally includes a short duration of 20 to 30 hours but we cover all the basics to advance PPC strategies.

Learn most of the strategies from our Teachers who have a lot many years of experience. The topics include the major Search Engines and Alternative Search Engines, which will take you from creation then implementation and hence management of every possible successful campaigns. The course has been structured keeping in mind the growing needs of Search Engine Marketing Professionals and to fulfill all the dynamic Requirements of Industry.Our PPC course designed in such a way that you can manage your own PPC accounts and can also lower down your budget to a great extent.

This course structure is such that it teaches the complexities of paid search advertising. The Course is taught by experienced and certified SEM Professionals, who have fair exposure in Industry.

This comprehensive course teaches the complexities of paid search advertising. The Course is taught by experienced SEM Professionals, who are MBA”s & also GAAP Certified (Google ad words advertising Professionals) have fair exposure in Industry.

Advanced Search Engine Marketing (SEM / PPC/ Google Ad words Course)

Course Contents
  • Introduction to Ad Words – Google Adwords
  • Getting Started with Ad Words – How to set up account etc.
  • Targeting – Contextual, Search, placement
  • Creation of Ad groups and Effective Campaigns
  • Creation of Banners using Display Builders
  • Writing Compelling Ad Copies—Do’s and Dont’s
  • Keyword Grouping using Exact Match, Phrase Match, Broad Match, Negative Match Techniques
  • Insertion of Google Conversion code and its importance in Effective Campaigning.
  • Costs and Billing
  • Tracking Ad Performance
  • Optimizing Cost per Click
  • Optimizing Ad Performance – Optimize Account & landing page
  • The Ad Words Toolbox – Site Exclusion Tool, Keyword Tool, Ad Diagnostic Tool Etc.
  • Google Analytics code study and Insertion
  • Google Analytics Report Study and Comprehension
  • Creating Multiple Report Types
  • Google Insights Study
  • Google Trends Study
  • Managing Client Accounts